eCommerce Marketing Benchmarks in 2025: Where Does Your Brand Stand?

How do you know if your eCommerce marketing is actually working? Most founders look at their ROAS or CPA and hope for the best. But without market context, those numbers mean very little. This year, benchmarking is no longer optional—it’s strategic. Here’s what every eCommerce team should know in 2025.

The 2025 Benchmark Snapshot

According to industry reports, the average performance metrics for eCommerce brands this year look like this:

• ROAS: 2.5x to 3.5x

• CPA: £18–£30

• AOV: £45–£70

• Cart abandonment rate: 60%–75%

• Ad budget allocation: 15%–25% of revenue

If you’re not hitting these figures, your marketing engine might be underperforming. The problem? Most brands don’t know until it’s too late.

Why Benchmarking Matters

Without clear comparisons, it's easy to overspend, underperform, or misattribute your marketing wins and losses. In fact, 43% of digital ad budgets are wasted each year due to poor targeting and attribution.

How AdTecher Helps You Benchmark in Real Time

AdTecher’s Live Market Comparison tool allows you to:

• Compare your store’s ROAS, CPA, and AOV with competitors in your niche

• Get instant feedback on where you’re overperforming or falling behind

• Adjust your campaigns accordingly with data-backed recommendations

This is more than a health check. It’s an always-on performance audit that highlights exactly what needs attention—and what’s working.

Beyond Comparison: From Insight to Action

Once gaps are identified, AdTecher lets you optimise instantly:

• Reallocate budget where it's most effective

• Update underperforming campaigns with new creative and copy

• Launch new ads with better targeting based on predictive models

All from one platform—no spreadsheets or manual pulling of reports.

Start benchmarking your brand against the best in your industry. Try AdTecher today.
www.adtecher.com